The Difference between Social Bookmarking and Social Networking

October 13, 2010 by · Leave a Comment 

Networking is an extremely powerful and effective tool when growing any business. According to American Consumer News, “It is having a sales force without paying for a full time staff, launching an advertising campaign without having a marketing budget, and establishing yourself as an expert in your field without having to become a media darling. The basic goal is to provide professionals, resources, and clients to networking members without incurring outrageous costs.”

In this day and age it is vital to use all the Social marketing and communication that we can to get our business noticed. So what are the advantages and disadvantages of social networking versus social bookmarking?

Wikipedia describes Social Networking as an online service, platform, or site that focuses on building and reflecting our social networks or social relations among people. For example, connecting those who share interests and/or activities. Social networking sites allow users to share ideas, activities, events, and interests within their individual networks.

On the other hand, in a social bookmarking system, users save links to web pages that they want to remember and/or share. These bookmarks are usually public, and can be saved privately, shared only with specified people or groups, shared only inside certain networks, or another combination of public and private domains. They allow people to view these bookmarks chronologically, by category or tags, or via a search engine.

Social networking is a general term for the ability to communicate with other individuals online. Social networking sites allow users to create a profile, providing photos, website links, biography information, or a host of other personal details. Users can view other profiles, connect in forums, or comment in community chat rooms.

Each site is different and focused on a certain area. For example, sites such as MySpace and Facebook encompass a wide variety of functions on both a personal and professional level. Linked In, on the other hand, is focused mainly on business relationships. states that social networking is a very general term for the ability to communicate with eachother online. People create users, profiles, provide photos and links. It is a connection between other users and allows people to comment in chatrooms galore!

Like social networking, bookmarking sites are meant to engage users and provide interaction, reads, however, bookmarking sites also provide a way to more easily market articles and links. Social bookmarking works best when users also take the time to get to know other members. Many sites rank the popularity of articles by the number of votes they get from their members, so it pays to get to know other users. Unlike a social networking site, however, members are limited in the items they can post.

All types of businesses, large and small, should take advantage of both of these free marketing tools.

Social media and social bookmarkeing are more than just a fad, and for many companies, it is becoming a bigger, more integral part of their overall marketing mix. They presents numerous opportunities for businesses that might otherwise cost a company thousands (if not millions) of dollars in marketing and advertising spent, according to Both of these processes can be extremely useful as a communication tools, a way for writers and bloggers, and the business world to connect with other like-minded individuals!

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